BRANDING presents one of the most important steps in making your personal space into market for your future product. There so, it is from the vital importance that process of making your own brand is to take it quite seriously. BREND- that is not only one simple label that has its name, logotype and sounds of its marketing in front of the company or product. Idea of brand is much wiser because it is whole that has an additional characteristics such as public expectations, its
associations, the word that is given from the company and the product itself! One of the most important conditions for the long existing brand would be how name of the company would sound for the rest of the public – NAMING. It should be on one step of the way with a product and service that company is providing. That to say – it has to be memorable, original, adoptable to the foreign market, if the company has an international cooperation. If we would speak shortly, branding is equal as reputation.